Pregnancy by week


Wellbeing and nutrition
Many women are highly aware of their health and the changes in their body during this time, when their hormones are working to full capacity and their skin and hair look better than ever. To protect your baby, you should abstain from anything that can have negative effects on its physical and emotional development, such as nicotine, alcohol and certain pharmaceuticals.

Bump doesn't have to mean frump
A well-fitted maternity bra is a good investment to ensure that your body stays in shape and prevent potential stretch marks. An abdominal support can protect against back pain. Unshapely and boring maternity clothes are a thing of the past. In fact, colourful and well-fitted clothing is more popular with mums-to-be than ever before. To show your condition in the best possible light, we offer a range of clothes that have been designed specifically to meet the needs of pregnant women. Stretchy materials and fashionable styles ensure that clothes can be worn from early on in your pregnancy right up to the day your baby is born.

Fit for your baby
Thorough preparation is of vital importance to ensure a positive birth experience. We recommend that you visit parenthood classes or attend antenatal exercise sessions. You might even be able to take your partner along with you! In most cases, these sessions will provide answers to any questions that might be on your mind. Furthermore, contact with other couples will give you a fantastic opportunity to share your experiences.

Be sure to ask the following questions early on:

  • Are we properly prepared?
    Make a checklist to minimise stress and ensure that you will not be distracted during the precious time just after your baby arrives. This list should contain everything that you and your baby will need in the weeks and months immediately after his or her arrival.

  • What kind of birth experience do we want for our baby?
    Start thinking about your birth plan. Find out the extent to which your chosen hospital will be able to provide the birth experience you are looking for. Would you like your baby to be born in a hospital or maybe at home? Talk to other parents and make use of their experience.

  • Do I want to breastfeed?
    You should know about the advantages and disadvantages of breastfeeding before your baby is born. If you decide to breastfeed your baby, you will need to be thoroughly prepared. What do you need to remember and what foods do you need to eat or avoid for your baby? You will find a wealth of information and tips in pregnancy books and topical literature.

  • What formalities need to be dealt with?
    Some of the necessary paperwork can be dealt with even before your baby's birth. Consult the various official agencies early in order to find out about your rights, the benefits you are entitled to and which important check-ups you should go to.

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